In my post celebrating 3 months of blogging, some readers asked if I had any tips as to how to get more page views. So I thought I would share one way I’ve found to boost blog traffic.
Pinterest. For parenting bloggers, it can be a huge source of traffic if you use it right. In early 2012, it was estimated that 1.36 million people used Pinterest a day, over 68% of them women and 50% have children. So that gives mommy bloggers a potential audience of conservatively 443,000 readers every day! There’s no doubt that Pinterest is the place to be for bloggers.
So, how do you reach those moms eager to read your latest post? First you have to figure out when they are on Pinterest. The great thing about Pinterest is that whatever is posted will show up on the main feeds. If you go to the “Kids” feed, you will see everything that people pin in that subject. If your pin pops up in the “Kids” feed while your target audience is watching, it is likely that they will click it.
And that’s what I have been working on this month – When are the parents who are in my target audience on Pinterest? Because it’s not just “moms” that I need to reach. A mom of teens looking for a potato soup recipe would have no interest in what I have to say. I’m trying to find times when moms who are interested in parenting news, technology, and blogging are pinning. Those are pinners who are likely to not just read one post, but will keep coming back for more.
To do this, I needed some information from experts. I searched for and found several articles that claimed to know the best times to pin. Some were simple – “The best time to pin is 8pm to 1am.” Some got more specific – “You’ll get the most re-pins if you pin in the early morning on Saturday.”
Although they were based on research, all of the information is different. And no wonder! It depends what audience you’re targeting. It won’t matter if the largest number of people are on Pinterest at a certain time if they have no interest in what you are pinning.
I realized that to get the answers I wanted, I was going to have to do some research myself. So, I began keeping track of everything that I pinned, when I pinned it, how much traffic my blog got from it, and how many re-pins.
At first, it was hit or miss. I would pin something and get no traffic. Then I would pin the same thing six hours later and get 200 hits in 20 minutes. I just kept track of the data and pinned some more.
Now, after only two weeks of keeping track, I have honed in on the best times for me to pin to get traffic to my blog. And after pinning in those specific times, I’ve managed to increase the traffic to my site from Pinterest by 250%. The two weeks before I began, I got 329 visitors from Pinterest. The two weeks since trying out my new strategic pinning I got 831 visitors from Pinterest.
Want to know how I did it?
6 Steps To Finding The Best Time To Pin Your Blog Post
1. Get your pins ready. There are many posts around the web already about how to create a “good pin”, so I won’t go into detail when those posts do such a great job. Most importantly, make sure they are visually appealing, link directly to the post, and have a good, descriptive title with your blog’s name.
2. Find similar pins to test. Are you a recipe blogger? Find a group of 6 or so pins that are all for pasta. A blogger who reviews baby products? Pick out a group of reviews for toddler toys. These will help you look for an audience interested in the same subject matter without repining the same post 20 times. If all of your posts are very similar or extremely different in subject, you can skip this step.
3. Delete the old pins from your folders. Check the board that you are planning to pin into. Delete any duplicates of the pins you’re going to test.
4. Pick 3-4 times when you think your pin will do well. Think about your target audience’s schedule. Targeting moms of preschoolers? Pin when the mom has a spare moment – preschool time or after bedtime. Targeting moms of newborns? Try 2am. (I loved looking at pins while feeding my kids in the middle of the night.) Recipe blogger? Try right before moms would start cooking dinner and times when moms would be planning their weekly shopping.
When I first started this strategy, I picked 8:30am (when I usually get good traffic to my blog anyway), 10am (preschool time), 2pm (naptime), and 9pm (after bedtime). These are times when my target audience may have a chance to check Pinterest.
5. Pin one different (yet similar) pin at each of these times of day. Keep track of the results. You can use “My Pinterest Log“, a document I created to help you record the happenings with your pins. Do this for at least a few days with different pins to get sufficient data. Don’t feel like you can’t pin anything else throughout the day. Pin things not related to your site whenever you’d like.
6. Evaluate and adjust. Some pins will bring in tons of traffic. Great! You found a good time to pin. Try pinning something a half hour earlier or later and see if you get even more traffic.
Some pins will bring in zero or very little traffic. Does this mean that it’s a bad time or just a bad pin? You’ll have to try again at the same time with a different pin to know for sure.
Did someone re-pin your article at a different time and you got a bump in traffic? Try adding that time to your schedule the next day and see if it was a fluke or a good pinning time. It’s all about trial and error.
Here is that free download I was talking about – My Pinterest Log. It is how I’ve been keeping track of my pinning times.
Simple, right? So, give it a shot and you may just see a leap in traffic. Oh, and I love re-pinning other blogger’s posts, so follow me on Pinterest so I can find and follow you!
Tell me how it works for you! What is the best time to pin to reach your audience?